The First Healthcare Reform Magazine is Launched

The Healthcare Reform Magazine’s purpose is to provide everyone in the industry who is affected by healthcare reform, whether you are an insurance company, employer, agent or healthcare provider, up to date with what is happening with healthcare reform and to help interpret for you the provisions of healthcare reform.  We are here to provide you the answers and solutions you need to keep your business going and to adapt to healthcare reform going forward.  Healthcare Reform’s makes sweeping changes, and changes healthcare in the US as we know it.  As new governmental bodies are established to regulate and establish new rules and guidelines, those affected need a trusted source of information.

The online Healthcare Reform Magazine will be your trusted source.

In today’s insurance world things are changing rapidly and you either have to keep up with it or be left behind.  Everything has moved online.  Everything!  If you haven’t moved your business to an online presence you are stuck in the past, a remnant of the old days and old guard.  No offense!   
The harsh reality is very few people gather information in “print form” anymore.  We are now in an internet age, where everyone gathers their information, news, and does shopping all online.  When I look for a new car, I build and price it out online first.  When I look for electronics I look for reviews online first.   When I search for a specific piece of information or news I “google” it.  When I want to read the news, I don’t go out and buy a magazine or newspaper or even watch the news, I go online and get it.  It’s instant, fast, immediate and costs nothing.  Today with the growth of smartphones such as Iphones and Google Cell Phones people are reading their magazines and news right on their cellphones like I do.

Almost 70% of Americans search for health information online.  It is also estimated that 33%+ employers search for their information online, and 80% of health insurance agents search online.  A recent survey by one major healthcare magazine found that outside of group enrollment meetings, online enrollment meetings were the most widely used, popular and most effective forms of enrolling employees in insurance products.

People spend their whole day using computers and have learned that through the internet you can instantly access any information you want.  People want instant access and results.  Look at what our society is turning into with new services like Twitter, where you can send messages to people following you, but the messages can have no more than 140 characters, and other internet sites like FaceBook and MySpace.   The internet and technology  is the future and the worksite industry needs to adjust its strategies and marketing to modern times.

When I used to run a national third party administrator, and we administered self funded and fully insured healthcare plans, we implemented an aggressive internet marketing campaign.  After a few years, almost 90%+ of all our new sales all occurred through internet marketing.  Not through cold calls, or in person meetings.  Even more scary is the fact that I was the first person in the world to actually advertise on Google adwords and yahoo for certain search terms in health online.  And even more scary is that years later almost no one has caught on to this advertising. The insurance industry is years behind the curve in understanding where the market is and how to reach them.

Every print magazine is hurting.  Some are going out of business, others are reducing the size of their magazine, or making employee cutbacks.  Why is this happening?  Because print media is out of date and companies aren’t spending money on it anymore.  They all know the game is being played online.

Healthcare Reform Magazine going green?  Look on the bright side, for those of you who are environmentally conscious, then you can consider reading this magazine is helping go green and helping reduce your carbon footprint!  Since, there is no printed version of this magazine we aren’t cutting down trees to print the paper, making chemicals for the ink, and having trucks spill exhaust into the atmosphere delivering a print version magazine to your door.  You are helping to save the planet.  You and I are doing our share, even if that wasn’t our original intent!  On the other side of it, healthcare reform updates and information are happening all the time.  We wouldn’t even be able to keep up with it, if we were in print.

About the Author

Jonathan Edelheit is editor-in-chief of the Healthcare Reform Magazine and has been involved in Health Insurance industry for over ten  years.  His background includes running a national healthcare administrator, designing insurance products for employers and insurance companies and working with thousands of health insurance agents and consultants around the country.  Mr. Edelheit has been mentioned or featured in hundreds of magazines and media over the past few years and is  considered an expert in health insurance and healthcare.  Mr. Edelheit is also the editor of the Self Funding Magazine, the Corporate Wellness Magazine, the Voluntary Benefits Magazine and the Expatriate Healthcare and Travel Insurance Magazine.  Mr. Edelheit also runs one of the largest healthcare conferences in the country, the Employer Healthcare Congress, www.employerhealthcarecongress.com which takes place September 20-22nd, 2010 in Los Angeles, which also includes the National Healthcare Reform Conference, www.healthcarereformconference.com , the Corporate Wellness Conference, www.corporatewellnessconference.com, the Self Funding Employer Healthcare and Workers Compensation Conference, www.selffundingconference.com, and the Voluntary Benefits and Limited Medical Conference, www.voluntarybenefitsconference.com