You have a massage center and you can’t take advantage of it? Even with the coronavirus pandemic on top, it’s really hard to know when the days when we could move around without restrictions will return.
Nowadays, having a business in which you are in constant contact with the customer requires certain care to be taken into account. Especially if the contact is even more intense, intimate.
How to get clients for your center?
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You have to assume that you have to have a continuous presence. Advertising on different platforms has to be according to a strategy. You must have a separate budget for this type of expense for your massage center.
You can always start from less to more. Initially, it is contemplated between $ 50 and $ 100 per month to advertise on Google or Facebook.
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- You can pay for some space in a local magazine.
- Hand out flyers or cards in crowded places.
- Be present at sporting events promoting your services.
- Give away some short sessions to get to know your clients better.
- You can carry out charitable or specific rehabilitation therapy events.
- Design a plan of sales, offers, and promotions.
- Be present on all social networks.
Who is the ideal client?
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In the world of physiotherapy and rehabilitation massages, the ideal client is quite specific. It is someone who has a mild to a severe disorder like athletes, but some regular people often suffer injuries at home or workplaces.
These people require adequate and personalized treatment to recover/rehabilitate a particular area of their body and that – in this case, it is important – that they are willing to pay for the service.
The ideal client is one who has an ailment and is willing to rehabilitate according to the methods proposed by the therapist.
Capture customer attention by adding value to your content
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It is always useful to discuss or break down some important concepts of therapy and provide this information to users. Teaching them, educating them in these types of disciplines is an important task. We must work on the message that we want to convey to our audience.
For example, talk about the different methods or devices that are used in a session of pleasure or physical therapy. Connecting with the patient is fundamental to strengthen the bond, not only helpful but also human. We must transmit the best energies that we have.
Different actions
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Since it is advisable to have a presence in social networks and other media, we have to know how to measure those efforts. We have to cover all flanks. What strategy has served you the most? Which methods were the ones that added more clients to the business? What type of clients are they?
Recovery and body care
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Our degree of knowledge about massages, therapies, and other rehabilitation methods must be expected by the most demanding clients.
Staying up-to-date on new treatments, adopting them, and delivering them to the public as a healthcare service is hard work, but it can be done if you feel like you’re doing what you love.
Conclusion
Opening and maintaining such a business requires energy, but knowing that you are working for yourself is vastly different from doing it as an employee. The industry of massage centers, therapy clinics, and physical rehabilitation services at home are setting trends today.
Comprehensive health and body care are increasingly challenging due to new factors that are degenerating our organism.
Having a physiotherapy center or even being a freelance physiotherapist is a very big responsibility since the correct physical recovery of our clients depends on us. Visit MiracleRehabClinic.com to learn more about how physical therapy works and how much it costs.